Tragically hip

Something that occurred to me today was that unlike the rest of the world, barring many rock stars, copywriters stay hip as they age. They have to. They have to identify with people half their age on a lot of accounts.


I'm sure it has it's pluses. You never turn into just an old person, you're a hip old person. But doesn't that go against nature? Would you want to be a hip old person? Half they pleasure of getting old is shaking your head at the things kids are up to nowadays. Hell I'm 22 and I shake my head at half the things that have changed since I've been in high school.

This really wouldn't affect me if I was a copywriter because I'm not hip now, so there is nowhere to go but down.